The Porsche Effect at Petersen Automotive Museum

Petersen Automotive Museum through April 2019 in the Mullin Family Grand Salon. Exhibition entrance included with the purchase of a general admission ticket. Out of the rubble of World War II, Porsche emerged to define the priorities of a new generation of sports car enthusiasts. How did this marque become a recognizable symbol of postwar affluence and an iconic producer of luxury vehicles? The Porsche Effect answers these questions by exploring the history and significance behind the brand’s distinctive design, engineering, advertising, partnerships, and its enviable record of racing triumphs. The exhibit encompasses five thematic sections, each of which will contain a combination of automobiles, artifacts, archival material, image footage, and visual reproductions. Sections include:

• Elements of Style
• Zuffenhausen and Beyond
• Extended Families
• Innovation through Competition
• Word / Image / Object

The museum features three themed floors. Visitors are encouraged to start their experience on the History floor and work their way down to the Artistry floor. By experiencing the museum in this way, visitors are able to better appreciate the impact and application of the automobile. The museum has over one-hundred vehicles on display in its twenty-five galleries. The remaining half of the collection is kept in a “vault,” located on the basement level of the building. Age restrictions and an admission premium are in effect to view the vault collection. The ground floor focuses on automotive artistry, showcasing an array of extravagant automobiles. The second floor is principally concerned with industrial engineering—including design, performance, and a collection of interactive teaching exhibits. Special displays on the industry floor cover racing, motorcycles, hot rods, and customs. The third floor chronicles the history of the automobile with an emphasis on the car culture of Southern California. Click here to learn more about The Porsche Effect exhibit and Petersen Automotive Museum. Source: Petersen Automotive Museum[/vc_column_text][/vc_column][/vc_row]]]>